Matomo Cloud
GA alternative with EU hosting, raw data access and granular control over tracking options.
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Editorial summary
Matomo is an established open-source analytics platform with both cloud and on-premise variants. According to vendor information, the cloud variant is hosted in the EU. Feature scope goes beyond classic privacy-analytics tools, including e-commerce tracking and heatmaps.
Recommended for small-business, ecommerce, agency, enterprise. Pricing tier: Mid-market.
Primary use cases
- Shops and mid-market companies with specific GDPR requirements
- Teams who want to export raw data
- Migration away from Google Analytics
- Shops and mid-market companies with specific GDPR requirements
- Teams who want raw data export
- Migrating off Google Analytics
- Solo founders with minimal reporting needs
- Setups that only need basic page-views
Feature overview
- E-commerce tracking (products, revenue)
- Heatmaps and session recordings (optional, plan-dependent)
- Configurable cookieless mode
- Raw data export
- Custom reports and segments
Pricing note
Cloud starts in the low double-digit EUR range per month; price scales with traffic volume. Self-hosting is free but incurs server and maintenance effort.
Prices are indicative and can change with the vendor.
Setup effort
- Create a cloud account
- Embed the tracking code or GTM tag
- Configure e-commerce events
- Review privacy options (IP anonymisation, cookieless mode)
- Set up reports and alerts
Things to watch
- Configuring the 'cookieless mode' requires care – the default is not automatically cookieless.
- Feature breadth can be overwhelming initially.
Privacy & compliance notes
- Popular for GDPR-aligned setups – case-by-case assessment recommended.
- A data-processing agreement with the vendor must be in place.
Practical context
Tracking via JS snippet, tag manager or server-side.
Self-hosting is possible, but cloud reduces maintenance significantly.
Vendor based in New Zealand (InnoCraft); cloud hosting in the EU per vendor – verify the data-processing agreement and concrete hosting location before deployment.
A data-minimising configuration (IP anonymisation, no fingerprinting) is possible, but activation is the operator's responsibility.
Volume-based by page-views/visits; modules such as heatmaps charged separately.
Cloud setup achievable in a day; clean configuration with privacy-respecting defaults closer to several days.
- matomo.org
- View pricingmatomo.org/pricingCheck the vendor's current pricing.
- matomo.org/docs
Some outbound links may be affiliate or partner links. They do not affect our recommendations.
- Last reviewed
- 03 Jun 2026
- Data confidence
- High · as of 03 Jun 2026
- Sources
Provider website matomo.org (accessed on 2026-06-03).
Matomo is open source; public documentation is broadly available.
- WordPress
- Shopify
- Shopware
- TYPO3
- Next.js
- Custom (own codebase)
- Germany
- Austria
- Switzerland
- EU
- UK
- Global
Related decision aids
- ComparisonPrivacy analytics tools compared
Cookieless and EU-hosted web analytics tools compared: Plausible, Matomo, Fathom and others. For DACH SMBs with a privacy focus.
- IndustryPrivacy tools for online shops
Which cookie-consent and analytics tools fit an online shop in the DACH region? Structured selection instead of gut feeling.