GDPR Finder
Privacy AnalyticsLow budget · €Low technical know-howPrivacy: very highHigh · as of 03 Jun 2026

Plausible Analytics

Vendor: Plausible Insights OÜ

Cookieless, EU-hosted analytics tool with minimal tracking and a lean dashboard.

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Some outbound links may be affiliate or partner links. They do not affect our recommendations.

Google Consent Mode v2
No
IAB TCF v2.2
No
Privacy level
Privacy: very high
Summary

Editorial summary

Plausible is an open-source analytics tool from Estonia, positioned as a privacy-friendly GA4 alternative. The tracking script is very small and the dashboard intentionally minimal. Feature depth is lower than GA4 by design.

Recommended for solo-founder, small-business, agency. Pricing tier: Low budget.

Use cases

Primary use cases

  • Privacy-sensitive SMBs
  • Content sites, blogs, SaaS marketing sites
  • Fast, lean reporting
Best for
  • Privacy-sensitive SMBs
  • Sites with no advertising or personalisation needs
  • Fast, lightweight dashboards
Not best for
  • Complex e-commerce tracking with GA4 funnel reports
  • Highly detailed cohort or attribution analysis
Features

Feature overview

  • Cookieless tracking
  • EU hosting (per vendor)
  • Conversion goals and simple funnels
  • Public dashboard sharing
  • Very small script (<1 KB)
Pricing

Pricing note

Cloud pricing tiered by page-views per month; annual billing available with a discount. Self-hosting is free (open source).

Prices are indicative and can change with the vendor.

Setup

Setup effort

  1. Create an account and add your domain
  2. Embed the script in <head>
  3. Optional: define goals and custom events
  4. Optional: create an API token for your own reporting
  5. Update the privacy policy to reflect actual tracking
Risks

Things to watch

  • Less feature depth than GA4 (e.g. limited funnels).
  • No native connection to the Google Ads Conversion API.
Compliance

Privacy & compliance notes

  • The marketing phrase 'cookieless tracking' is not a free pass – case-by-case assessment required.
  • Sign a DPA with the vendor.
Editorial notes

Practical context

Integration

Snippet in <head> or via plugin/module.

Self-hosting via the open-source variant is possible – not included in the cloud pricing.

Privacy & hosting

Vendor describes tracking as cookieless without personal identifiers; case-by-case legal assessment still required.

EU hosting reduces third-country transfer risks.

Pricing model

Volume-based by page-views; self-hosting is separate.

Implementation effort

Setup typically achievable in under an hour; goals and migration from GA4 take a bit longer.

Vendor links

Some outbound links may be affiliate or partner links. They do not affect our recommendations.

Editorial review status
Last reviewed
03 Jun 2026
Data confidence
High · as of 03 Jun 2026
Sources

Provider website plausible.io (accessed on 2026-06-03).

Plausible is open source; the feature set is publicly documented.

Supported systems
  • WordPress
  • Webflow
  • Wix
  • Squarespace
  • Next.js
  • Static (HTML/SSG)
  • Custom (own codebase)
Countries / markets
  • Germany
  • Austria
  • Switzerland
  • EU
  • UK
  • Global
Often paired with

Related decision aids

Alternatives

If this tool doesn't fit

Privacy Analytics
Fathom Analytics

Einfaches, datenschutzfreundliches Analytics-Tool mit Fokus auf klares, schnelles Reporting.

Privacy Analytics
Matomo Cloud

GA-Alternative mit EU-Hosting, Rohdatenzugriff und feiner Kontrolle über Tracking-Optionen.