Privacy policy generators compared
Which generator fits when you want to create a privacy policy, imprint or terms? This overview sizes up the three common vendors – without marketing noise and without a legal assessment.
SMBs, solo founders and agencies in DACH that want to generate and maintain legal documents such as privacy policy, imprint and terms in a structured way.
Many vendors advertise claims like 'protected against warning letters' or '100% legally safe'. In reality, generators produce text building blocks based on your inputs – that is a template, not legal advice tailored to your individual case. We show which building blocks the tools cover and where a professional review still makes sense.
What matters when choosing
- Criterion 01Document types covered
Privacy policy, imprint and terms are not covered equally deeply by every vendor. Check whether all documents relevant to you are included.
- Criterion 02Updates & maintenance
The legal situation and the services you use change. A generator with update notices or automatic maintenance can fit better than a one-off text that quickly goes stale.
- Criterion 03Integration with your website
WordPress, Shopify, Webflow, TYPO3, Next.js: native plugins or snippet embedding save effort. A plain copy-and-paste solution is often the more obvious choice for small sites.
- Criterion 04Languages & jurisdictions
Multilingual texts and multiple jurisdictions (DE/AT/CH, EU) are not equally extensive everywhere. This should be checked depending on your market.
- Criterion 05Cookie banner & consent coupled
Some vendors couple text creation with a cookie banner or CMP. 'Texts and banner from one source' can simplify the stack but is not necessary for everyone.
- Criterion 06Model & licence
Free basic tier, membership or SaaS subscription differ in scope and maintenance. Pay attention to what is included after the first year.
Frequently useful tools
These tools are often considered for comparable setups based on our criteria.
eRecht24
German legal-text service with lawyer-maintained generators for privacy policy, Impressum and terms, plus a cookie-consent tool in the Premium subscription.
- Hybrid CMP + Texte
- Shop geeignet
iubenda
Compliance suite combining cookie banner, consent database and privacy/cookie-policy generator.
- Consent Mode v2
- Hybrid CMP + Texte
- Shop geeignet
- DACH geeignet
Complianz Pro
WordPress plugin combining consent banner, cookie scan and privacy-policy text templates.
- Consent Mode v2
- Hybrid CMP + Texte
- DACH geeignet
Common mistakes
- Treating the generated text as legal advice
A generator creates a template from your inputs. It does not replace an individual legal review – especially for special data processing or industries, that should be assessed professionally.
- Reading 'warning-letter protection' as a guarantee
When a vendor like eRecht24 advertises protection against warning letters, that is a vendor claim and, according to the vendor, tied to certain conditions. It is not a guaranteed safeguard against warning letters.
- Generating a text once and never updating it
New tools, third parties or case law quickly make texts incomplete. Plan recurring reviews or choose a vendor that maintains them.
- Confusing the privacy policy with the cookie banner
The privacy policy is a text; the cookie banner is the technical consent prompt. They belong together but do not replace each other.
Questions & answers
Is a generated legal text legally safe?
A generator provides a template based on your inputs. Whether it fits your specific case depends on your data processing, the services you use and your industry, and belongs in a professional privacy or legal review. 'Legally safe' cannot be promised in a blanket way.
What does eRecht24's warning-letter protection mean?
It is a service the vendor advertises; according to the vendor it is tied to certain conditions. Treat it as a vendor claim and check the requirements rather than understanding it as a general guarantee against warning letters.
Do I still need a cookie banner alongside the privacy policy?
As soon as non-essential cookies or third-party scripts are used, consent via a cookie banner is usually required in addition. The final assessment belongs in a professional review.
Do the vendors also create imprint and terms?
This varies by vendor. Privacy policy and imprint are widespread; terms generators are not included everywhere or vary in depth. Before choosing, check which document types are covered.
Related decision aids
Want three concrete recommendations instead?
The Tool Finder uses your answers about system, target market, budget and privacy to deliver three structured setup proposals.
Content is based on publicly available vendor information and does not replace legal advice. Generated privacy policies, imprints and terms are templates and should be reviewed professionally on a case-by-case basis.